Elective Courses | International Study Programme
Projects and courses worth a total of 30 credits (30 ECTS) is the normal and recommended workload for one semester.
Please note: There have to be at least five participants for a course to be realized. Thus changes might occur.
At the beginning of the term you have to apply for the elective courses and will have additional choices for example special courses and workshops pertaining to one term. You will be given instructions how to proceed in the welcome event of Faculty III.
1 creditpoint = 30h of work (Consists of classroom teaching and independent work, with weighting depending on subject matter and lecturer.)
1 cp = 1 ECTS
Winter Semester
Our winter semester runs from 1st September until 28th February.
Semester break: 1st February - 28th/29th February.
Design.class
Content
Animated shapes and characters are part of artistic movies, stop motions and animations and are used in commercials, web design, music clips as well as in stage performances. In this course analog techniques used for animation are taught. Single images will be photographed and assembled with an editing program. Each student has to create an independent work.
Learning Outcomes
Students will gain a fundamental understanding of analog animation techniques and the craft behind moving images. They will develop technical and creative skills in frame-by-frame animation and explore how rhythm, timing and sequence create expressive visual narratives.
Through hands-on experimentation, they will experience the fascination of animated movement and learn how to translate artistic ideas into compelling short film sequences using manual methods.
Code: BUE-103-03
Design and Media students only.
Content
The students will learn essential bookbinding techniques as there are: sewing signatures and binding with adhesives. We have a look at the used materials its textures and possibilities.
The aim of the class is: producing two fully handmade books, with stamping the title on it, using a headband and avoid glue spots on the cover...
Learning Outcomes
- Achievement of basic bookbinding skills
- Meeting the materials and tools used in the bookbindery
- Basic knowledge concerning paper production and handling
- Basic knowledge concerning book structure
Code: F3-ISP 1
Design and Media students only.
Content
In this course, drawing is approached as both observation and expression. Students explore different ways of seeing and translating the outside and inside world into line, shape and texture.
A variety of materials and drawing techniques will be introduced to encourage experimentation. Exercises range from precise observation to intuitive mark making, inviting students to discover their own visual language through process-based exploration.
Learning Outcomes
They will learn to embrace the drawing process as an open and experimental space, where so-called mistakes can lead to new visual ideas and artistic discoveries.
Code: BSKE 231-02
Design and Media students only.
Content
How can drawing translate the forms of the human body into lines and planes? How is volume created? How does a body relate to its surrounding space? What are the possibilities of drawing movement? How does clothing change the human figure?
The course is about exploring these questions with studies of the human figure and free drawing experiments.
Learning Outcomes
Participants will sharpen their perception of the human body and its spatial presence. By drawing from observation and memory, they will train their ability to focus, capture movement, and translate form into line and surface.
Design and Media students only.
In this course, a basic knowledge of materials will be developed and deepened in relation to your own designs. We will get an overview of commonly used materials and examine some in discourse and experimentation for their functions as well as ecological, economic and social sustainability aspects. We will look at alternative material developments and their potential uses in design.
Code: F3-ISP 2
Content
The most important content of the course is the free and intensive study of painting and colour in all its facets.
The focus here is on freely chosen themes that are orientated towards the interests of the students. Please bring along a concrete concept that you would like to realise! Contemporary artistic positions will serve as a stimulus and background for discussion.
Painting basics such as building stretcher frames, different colour materials, etc. will also be taught. This course is open to beginners and advanced students.
Learning Outcomes
Students learn how to work with different colour materials. They expand their colour mixing skills, composition and perspective perception. They deal with contemporary painterly positions and gain an overview of the different painting styles. Their perception of colour is expanded and their artistic self-image strengthened.
Code: BSKE 231-01
Design and Media students only.
Our technicians offer several techniques in Printmaking. E.g. Screenprinting, Etching and Linoleum prints.
Code: BUE-103-01
Design and Media students only.
Content
In cooperation with the Sprengel Museum, participants will develop ideas and concepts for the staging of fashion for the running art exhibition LOVE YOU FOR INFINITY. This interdisciplinary course will focus on ideas and concepts merging the fashion collections with the art and artists on show using the museum space for a public event on the 10 th of February 2026.
Learning Outcomes
Participants will work in interdisciplinary teams to design, develop and carry out the fashion show, thus training their practical and organizational skills. The project and teamwork will enhance their artistic development and design competences as well as their professionality and confidence working with partners from the museum as well as stylists and models.
Faculty III students only. English optional. (There will be also german participants from the elective programme.)
Content
This course introduces fundamental sketching techniques for industrial design, focusing on developing the ability to quickly and effectively communicate ideas through hand drawings. Using short-to-medium-term exercises, students will explore various sketching methods and materials, including markers, DIN A3 marker paper, various pens, and rulers. While prior drawing skills are not mandatory, this course is specifically designed for design students, aiming to enhance their confidence and proficiency in visualizing concepts. Students may also use digital sketching tools to complement their hand-drawing techniques.
Learning Outcomes
By the end of this course, students will be able to visually communicate design ideas using fundamental hand sketching techniques, developing a clear and confident line quality suitable for industrial design. They will learn to efficiently generate and iterate design concepts through rapid sketching methods, enhancing their ability to explore and present creative solutions.
Design and Media students only. English optional.
Summer Semester
Our summer semester runs from 1st March until 31st August.
Semester break: 11th July - 20th September.
Design.class
Content
Animated shapes and characters are part of artistic movies, stop motions and animations and are used in commercials, web design, music clips as well as in stage performances. In this course analog techniques used for animation are taught. Single images will be photographed and assembled with an editing program. Each student has to create an independent work.
Learning Outcomes
Students will gain a fundamental understanding of analog animation techniques and the craft behind moving images. They will develop technical and creative skills in frame-by-frame animation and explore how rhythm, timing and sequence create expressive visual narratives.
Through hands-on experimentation, they will experience the fascination of animated movement and learn how to translate artistic ideas into compelling short film sequences using manual methods.
Code: BUE-103-03
Design and Media students only.
Content
The students will learn essential bookbinding techniques as there are: sewing signatures and binding with adhesives. We have a look at the used materials its textures and possibilities.
The aim of the class is: producing two fully handmade books, with stamping the title on it, using a headband and avoid glue spots on the cover...
Learning Outcomes
- Achievement of basic bookbinding skills
- Meeting the materials and tools used in the bookbindery
- Basic knowledge concerning paper production and handling
- Basic knowledge concerning book structure
Code: F3-ISP 1
Design and Media students only.
Content
In this course, drawing is approached as both observation and expression. Students explore different ways of seeing and translating the outside and inside world into line, shape and texture.
A variety of materials and drawing techniques will be introduced to encourage experimentation. Exercises range from precise observation to intuitive mark making, inviting students to discover their own visual language through process-based exploration.
Learning Outcomes
They will learn to embrace the drawing process as an open and experimental space, where so-called mistakes can lead to new visual ideas and artistic discoveries.
Code: BSKE 231-02
Design and Media students only.
Content
How can drawing translate the forms of the human body into lines and planes? How is volume created? How does a body relate to its surrounding space? What are the possibilities of drawing movement? How does clothing change the human figure?
The course is about exploring these questions with studies of the human figure and free drawing experiments.
Learning Outcomes
Participants will sharpen their perception of the human body and its spatial presence. By drawing from observation and memory, they will train their ability to focus, capture movement, and translate form into line and surface.
Design and Media students only.
In this course, a basic knowledge of materials will be developed and deepened in relation to your own designs. We will get an overview of commonly used materials and examine some in discourse and experimentation for their functions as well as ecological, economic and social sustainability aspects. We will look at alternative material developments and their potential uses in design.
Code: F3-ISP 2
Content
The most important content of the course is the free and intensive study of painting and colour in all its facets.
The focus here is on freely chosen themes that are orientated towards the interests of the students. Please bring along a concrete concept that you would like to realise! Contemporary artistic positions will serve as a stimulus and background for discussion.
Painting basics such as building stretcher frames, different colour materials, etc. will also be taught. This course is open to beginners and advanced students.
Learning Outcomes
Students learn how to work with different colour materials. They expand their colour mixing skills, composition and perspective perception. They deal with contemporary painterly positions and gain an overview of the different painting styles. Their perception of colour is expanded and their artistic self-image strengthened.
Code: BSKE 231-01
Design and Media students only.
Our technicians offer several techniques in Printmaking. E.g. Screenprinting, Etching and Linoleum prints.
Code: BUE-103-01
Design and Media students only.
What impact do designers have to tackle global challenges such as climate change, unjust working conditions, overproduction, overconsumption and waste of valuable resources? How can we uncover the potential of the designer and be encouraged to take action for a more sustainable future? The course offers a mixture of best practice examples, theoretical impact, talks, discussions, excursions and exercises around the individual design projects of the participants. Together the participants will develop an activating workshop, an exhibition or display.
Participants will be able to identify sustainable concepts and practice as well as greenwashing. They will reflect on their projects along the whole product lifecycle to be aware of hinderances and potential in terms of development towards sustainability. They will be confident to solve problems and find solutions in over the different disciplines in teams and will be trained to search for alternatives such as local resources and zero waste methods.
Code: F3-ISP 3
Design and Media students only.
Media.class
Content
"Basics in Photography" is an introduction to the world of documentary photography.
Code: F3-ISP 4
Limited places for international students from other faculties.
Content
In this course we will focus on booklets and multi-page documents in general. The skills developed are essentially the creation of continuity and variety across a number of pages and the presentation of information in contextually appropriate formats. You will develop visual sensitivity and competence in graphic communication and improve your skills in composition and page layout. This is a design course - not a software course. Students are expected to have or develop the technical and computer skills necessary to complete their projects in appropriate software, for example InDesign.
Code: F3-ISP 6
Content
Students will learn the core principles of typography and acquire knowledge and skills concerning fonts, typefaces and typography an its role in design. To obtain knowledge and understanding of the difference between reading typography and experimental typography and the awareness of the design process as a problem solving activity.
Code: F3-ISP 7
Content
In this course we will explore and be inspired by the diversity of illustration. As well as delving into the basics of design, techniques and experimental creation, we will focus on developing our own inner visual language and learning to express it confidently. Throughout the course we will create individual illustrative journals.
Code: F3-ISP 8
Media.class
Content
"Basics in Photography" is an introduction to the world of documentary photography.
Code: F3-ISP 4
Limited places for international students from other faculties.
Content
In this course we will focus on booklets and multi-page documents in general. The skills developed are essentially the creation of continuity and variety across a number of pages and the presentation of information in contextually appropriate formats. You will develop visual sensitivity and competence in graphic communication and improve your skills in composition and page layout. This is a design course - not a software course. Students are expected to have or develop the technical and computer skills necessary to complete their projects in appropriate software, for example InDesign.
Code: F3-ISP 6
Content
Students will learn the core principles of typography and acquire knowledge and skills concerning fonts, typefaces and typography an its role in design. To obtain knowledge and understanding of the difference between reading typography and experimental typography and the awareness of the design process as a problem solving activity.
Code: F3-ISP 7
Content
In this course we will explore and be inspired by the diversity of illustration. As well as delving into the basics of design, techniques and experimental creation, we will focus on developing our own inner visual language and learning to express it confidently. Throughout the course we will create individual illustrative journals.
Code: F3-ISP 8
Information.class
For BIM students: Please contact silke.clausing@hs-hannover.de.
For BMI/MMI students: Please contact cornelia.froemke@hs-hannover.de.
Information.class
The International Summer School takes place annually from around mid-May to the end of June (six weeks). The course topic changes each year and may include clinical research, medical informatics, data science and medical statistics.
The event comprises two parts: during the first 2.5 weeks, an exclusive module is offered for international students, and during the subsequent 3.5 weeks, joint courses are held with students from the Bachelor's programme in Health Information Management.
Further information can be found on our website: https://f3.hs-hannover.de/studium/internationales/summer-school
BMI/MMI students only.
For BIM students: Please contact silke.clausing@hs-hannover.de.
For BMI/MMI students: Please contact cornelia.froemke@hs-hannover.de.
Communication.class
Content
The course’s aim is to produce a printed magazine within the first three weeks of the 1st term. Students have to research, write, illustrate and layout their items. In order to do so, they need to akquire basic competences in journalism and production processes.
Learning Outcomes
- Basic (!) knowledge of journalistic techniques
- Basic (!) knowledge of production processes in printed media
Faculty III students only. English optional.
Content
The course aims to provide students with a basic knowledge in radio broadcasting, especially reporting. Main topics are technical expertise (microphones, recording devices, studio) and journalistic techniques (interviewing, scripting, different forms of radio items).
Learning Outcomes
- Basic competence in radio broadcasting
- Basic knowledge in technical audio devices
Faculty III students only. English optional.
Content
This course provides students with advanced knowledge in detecting and verifying digital media content in the age of Artificial Intelligence. The focus is on methods for identifying forgeries in text, audio, and video material, as well as critical examination of AI-generated content. Students will learn relevant technical tools and develop systematic strategies for verifying information in a media landscape increasingly shaped by AI.
Learning Outcomes
- Basic and advanced skills in detecting AI-generated texts, deep fakes, and manipulated audio files
- Competence in using forensic tools for media analysis
- Critical understanding of the technical limitations of current verification methods
- Ability to develop personal strategies for verifying digital content
- Knowledge of ethical principles and legal frameworks in media forensics
Faculty III students only. English optional.
Content
The course introduces the fundamental areas of marketing and places the discipline within the context of corporate communication. It focuses in particular on topics such as 1. Fundamentals of strategic marketing, 2. Marketing objectives and strategies, 3. Marketing mix, and 4. Marketing implementation and controlling.
Learning Outcomes
The students are able to possess a fundamental understanding of marketing strategies and their distinction within communication management.
Faculty III students only.
Communication.class
Content
The seminar reflects on the field of visual culture and the practices of representation. Questions from visual practice and discourses from image and photo theory, as well as visual and cultural studies, are brought into a dialogue. Sample student investigation topics include:
— Documentary Practices/The Documentary as a ‘Mobile Concept
— The tension between journalism, documentation, and art
— Fact/Fiction
— Varieties of gaze
— Othering/Critical Whiteness
— Stereotypes
— Woman as image
— Images of horror
— Making the invisible visible
— Image migration
— High/Low
Learning Outcomes
Students will be able to situate their own practical activities in the context of visual culture. You know the central questions of current discourses in the field of representation criticism and visual and cultural studies.
Code: BFO-133-02
Faculty III students only.
Content
- Identification and analysis of different social groups, differentiated according to origin, ethnicity, gender, sexual orientation, religious beliefs, etc.
- milieu-specific value systems and communication styles
- Equivalence of different social subsystems subsystems, their constituent characteristics and forms of expression
- Reflection on own convictions and communication skills
Learning Outcomes
- Ability to navigate different social groups
- Competence to report unprejudiced in social questions
Code: BJO-210-03
Faculty III students only.
Content
The following topics are examined and discussed in the course
- Media systems of selected foreign countries
- Instruments for measuring the degree of press freedom
- Political framework conditions for journalists in selected countries with practical journalistic examples
- Options for action for journalists in countries with restricted press freedom
Learning Outcomes
- Knowledge of different international media systems and audiences
- Appreciation of the freedom of the press
- Competence to report in international settings
Code: BJO-210-03
Faculty III students only.
Content
The course focusses on the conception, planning, scripting and production of students’ podcasts. Different podcasts and their role in audio journalism are evaluated.
Learning Outcomes
- Basic knowledge in podasting in a journalistic environment
Faculty III students only. English optional.
Content
The course provides students with essential knowledge and up-to-date insights into the topics of intercultural communication. To analyze intercultural actions and contexts, ethnographic and cultural theory models (e.g., Hofstede, Trompenaars, Human Basic Values) are applied, which are suitable for illuminating and interpreting the culturally diverse horizons of meaning of the actors involved. The course also extensively addresses diversity management, including its implications, opportunities, and limitations, and discusses these aspects using practical examples. The course primarily focuses on strategic communication with internal stakeholder groups.
Learning Outcomes
The students are able to understand culturally determined differences in communication needs on an individual, social, or national cultural level and develop a better intercultural understanding.
Public Relations students only. Maybe also F III students.
Cross Over(Culture and Management)
Prior to the beginning of the semester, you will have the opportunity to participate in a German intensive course (3 cps). After the start of the semester, you have the opportunity to continue your German lessons twice a week in a semester course (6 cps).
Once you have been accepted as an exchange student, you will be contacted by the HsH Academy, Service Center for Teaching Excellence via email about dates, content and registration.
After registration you will be send a placement test. If you have a certificate stating your German level according to the GER (A1 – C2) that is no older than 2 years, you won't need to take the placement test. If you have no German language skills at all, then the placement test is not necessary.
Content
This Seminar provides the opportunity to learn about the fundamentals of Design Thinking and experience the underlying mindset and energy. The user-centric approach of design thinking in interdisciplinary teams is ideal for developing new products, services or even business models. Design thinking can furthermore nourish an innovative work culture. With the help of an iterative and creative process, innovative solutions close to user needs are developed in a fast way.
Learning Outcomes
The participants will learn hands on methods and tools for user research, ideation and prototyping. They will experience design thinking methods such as observation, visual thinking and persona-development. Within a concrete challenge teams will identify the needs and problems of real users, they learn how to analyze and interpret those findings and use them as a starting point for many wild ideas. Afterwards, they will learn how to make these ideas tangible in prototypes and use them to gather feedback for their solutions.
Code: F3-ISP 9
Limited places for international students from other faculties.
Content
Basics of business ethics: values, their origins and their relevance for political, structural, managerial and personal economic decision making, major business ethics approaches, criteria to judge and choose when working in business.
Learning outcomes
Students can name the major milestones of the history of business ethics. They are able to discuss the differences between the most relevant philosophical approaches to business ethics. They can present examples for dilemmas in different business functions and at different levels of business decision making. They are able to analyse and critically evaluate a company's sustainability status and to develop specific recommendations to further advance management efforts in this regard.
Code: BBA-569
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Entrepreneurship as a source of economic development, basics of entrepreneurship, research, the process of planning and launching a business, cross-national entrepreneurship and business planning.
Learning outcomes
Students have a deep knowledge about the “Gestalt” of innovative business ideas and are able to analyse every business model in the world. Students understand basic principles of entrepreneurial activity. They know how culture influences business ideas. Students are familiar with the concept of business models. They are able to describe, analyze, and model businesses in an international context. Students comprehend current social and environmental issues.
Code: BBA-575
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
Relevance of the macroeconomic business environment in strategic management. Our home- and host-country: Germany in close-up. International macroeconomic rankings (CPI) and development reports (HDI, Doing Business, etc.). Sources for international macroeconomic research. Major global organizations in international business (UN, OECD, WTO, World Bank, IMF, IFC, etc.). PESTEL analysis. SWOT analysis. Learning outcomes: Students have a sound understanding of the context in which business organisations exist and operate. They can explain different indicators, rankings and tools to identify and describe differences in the business environment among various countries. They can discuss the key role of leading international organizations (such as UN, OECD, WTO, World Bank, IMF, IFC, etc.) in the global business environment and their relevance for selected countries. They can explain key aspects of German society and the economy (especially the general principles of asocial market economy) that are most relevant for doing business. They can apply key management-analysis tools (such as PESTEL and SWOT) to systematically analyse and present any country's macroeconomic environment from a management perspective.
Code: BBA-567
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
Framework and concepts of marketing planning, marketing organisation and marketing controlling in an international context and the basics of e-commerce business models and business processes. Learning outcomes: Students are able to apply the Four marketing P's on an international level. They can discuss the requirements for successful marketing in an international market-place. They can systematically analyse and critically evaluate the macroeconomic environment for international marketing in selected countries. They can discuss challenges and trade-offs between marketing efforts and the need for sustainable development. They can explain the growing importance and opportunities for utilizing e-commerce in modern marketing. They show an improved ability to successfully work in teams and apply the principles of project-management in a realistic marketing-pitch-setting.
Code: BBA-574
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
From a critical and interdisciplinary point of view, this course deals with the symptoms, roots, correlations and implications of global challenges in international business. Aiming at preparing students to be able to contribute to a new paradigm of sustainable development, it will challenge the mainstream of global management practices. The course is intended to make students aware of the complex questions regarding the future of business (regarding food, energy, traffic/transportation, pollution, water, bio-diversity) by broadening the students’ awareness from a purely growth-oriented perspective to a global perspective of sustainable development.
Learning outcomes
Students can present the history and managerial implications (major risks and opportunities) of industrialization and globalization. They can name the symptoms and discuss the roots of contemporary challenges in the macro-environment of international management (e. g. planetary boundaries of the current management paradigm). They can explain the concept and necessity of sustainable development as well as specific alternative approaches to management for sustainable development. They can design responsible management decisions along both regional and international lines of business.
Code: BBA-536
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Cross Over(Culture and Management)
Prior to the beginning of the semester, you will have the opportunity to participate in a German intensive course (3 cps). After the start of the semester, you have the opportunity to continue your German lessons twice a week in a semester course (6 cps).
Once you have been accepted as an exchange student, you will be contacted by the HsH Academy, Service Center for Teaching Excellence via email about dates, content and registration.
After registration you will be send a placement test. If you have a certificate stating your German level according to the GER (A1 – C2) that is no older than 2 years, you won't need to take the placement test. If you have no German language skills at all, then the placement test is not necessary.
This Seminar provides the opportunity to learn about the fundamentals of Design Thinking and experience the underlying mindset and energy. The user-centric approach of design thinking in interdisciplinary teams is ideal for developing new products, services or even business models. Design thinking can furthermore nourish an innovative work culture. With the help of an iterative and creative process, innovative solutions close to user needs are developed in a fast way.
The participants will learn hands on methods and tools for user research, ideation and prototyping. They will experience design thinking methods such as observation, visual thinking and persona-development. Within a concrete challenge teams will identify the needs and problems of real users, they learn how to analyze and interpret those findings and use them as a starting point for many wild ideas. Afterwards, they will learn how to make these ideas tangible in prototypes and use them to gather feedback for their solutions.
Code: F3-ISP 9
Limited places for international students from other faculties.
Content
Basics of business ethics: values, their origins and their relevance for political, structural, managerial and personal economic decision making, major business ethics approaches, criteria to judge and choose when working in business.
Learning outcomes
Students can name the major milestones of the history of business ethics. They are able to discuss the differences between the most relevant philosophical approaches to business ethics. They can present examples for dilemmas in different business functions and at different levels of business decision making. They are able to analyse and critically evaluate a company's sustainability status and to develop specific recommendations to further advance management efforts in this regard.
Code: BBA-569
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Entrepreneurship as a source of economic development, basics of entrepreneurship, research, the process of planning and launching a business, cross-national entrepreneurship and business planning.
Learning outcomes
Students have a deep knowledge about the “Gestalt” of innovative business ideas and are able to analyse every business model in the world. Students understand basic principles of entrepreneurial activity. They know how culture influences business ideas. Students are familiar with the concept of business models. They are able to describe, analyze, and model businesses in an international context. Students comprehend current social and environmental issues.
Code: BBA-575
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
Relevance of the macroeconomic business environment in strategic management. Our home- and host-country: Germany in close-up. International macroeconomic rankings (CPI) and development reports (HDI, Doing Business, etc.). Sources for international macroeconomic research. Major global organizations in international business (UN, OECD, WTO, World Bank, IMF, IFC, etc.). PESTEL analysis. SWOT analysis. Learning outcomes: Students have a sound understanding of the context in which business organisations exist and operate. They can explain different indicators, rankings and tools to identify and describe differences in the business environment among various countries. They can discuss the key role of leading international organizations (such as UN, OECD, WTO, World Bank, IMF, IFC, etc.) in the global business environment and their relevance for selected countries. They can explain key aspects of German society and the economy (especially the general principles of asocial market economy) that are most relevant for doing business. They can apply key management-analysis tools (such as PESTEL and SWOT) to systematically analyse and present any country's macroeconomic environment from a management perspective.
Code: BBA-567
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
Framework and concepts of marketing planning, marketing organisation and marketing controlling in an international context and the basics of e-commerce business models and business processes. Learning outcomes: Students are able to apply the Four marketing P's on an international level. They can discuss the requirements for successful marketing in an international market-place. They can systematically analyse and critically evaluate the macroeconomic environment for international marketing in selected countries. They can discuss challenges and trade-offs between marketing efforts and the need for sustainable development. They can explain the growing importance and opportunities for utilizing e-commerce in modern marketing. They show an improved ability to successfully work in teams and apply the principles of project-management in a realistic marketing-pitch-setting.
Code: BBA-574
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
From a critical and interdisciplinary point of view, this course deals with the symptoms, roots, correlations and implications of global challenges in international business. Aiming at preparing students to be able to contribute to a new paradigm of sustainable development, it will challenge the mainstream of global management practices. The course is intended to make students aware of the complex questions regarding the future of business (regarding food, energy, traffic/transportation, pollution, water, bio-diversity) by broadening the students’ awareness from a purely growth-oriented perspective to a global perspective of sustainable development.
Learning outcomes
Students can present the history and managerial implications (major risks and opportunities) of industrialization and globalization. They can name the symptoms and discuss the roots of contemporary challenges in the macro-environment of international management (e. g. planetary boundaries of the current management paradigm). They can explain the concept and necessity of sustainable development as well as specific alternative approaches to management for sustainable development. They can design responsible management decisions along both regional and international lines of business.
Code: BBA-536
This course is offered by Faculty IV – Business and Computer Science and therefore takes place at
Campus Linden
Ricklinger Stadtweg 120
30459 Hannover
Content
Good Leadership: Power and authority, leadership classics, recent theories and new leadership. Leading Diverse Teams: Aspects of diversity, intercultural differences based on Trompenaars/Hampden-Turner’s dilemma framework and the GLOBE study, the Five Factor Model of personality.
Motivating and Driving Performance: Basic aspects and theories of motivation, pay-for-performance systems and their impact, case study. New Work: Leadership heroes, digital leadership, virtual and agile teams, introduction to virtual learning circles and multimedia process portfolios. Additional 13 weeks of virtual learning circles based on ViLCi guides including individual reflections of leadership aspects documented in a multi-media process portfolio.
Learning outcomes
Students are familiar with typical leadership situations in a diverse organisational environment and are able to choose possible approaches for solving related leadership dilemmas. The peculiarities of dealing with different cultures and personalities and their influence on leadership issues can be appraised and considered. Also, the influence of leaders on their team member’s motivation and well-being can be critically reviewed. Students are able to evaluate typical issues of diverse teams based on real-life experiences and reflect upon their own reactions and behaviour realistically. Appropriate individual learning goals concerning intercultural and leadership competencies can be set and fitting steps to acquire the needed competencies taken. A broad range of expressions for personal learnings can be individually developed, taking a multitude of different media into account. Students are able to reflect accurately on their experiences, achievements and challenges. Due to the use of group work and virtual learning circles, other active learning methods and the creation of a multi-media portfolio, competencies in English communication as well as in intercultural teamwork are enhanced.
Code: IBS/BBA-566-01
Taught in two periods, both parts have to be attended.
1) 10 to 13 February 2025 as an online compact course, daily from 8:30 am to 4:00 pm CET (Berlin time)
2) Virtual learning circles through the summer semester 2025
This course is offered by Faculty IV – Business and Computer Science
Coordinator International Study Programme | Elective Courses
Esther-Marie Kröger
Expo Plaza 12
30539 Hannover
Raum: 2E.4.03
Please make an appointment for a consultation by e-mail:
esther-marie.kroeger@hs-hannover.de